“The Chinese-owned online store has exploded in popularity in the past year, shipping to customers in 49 countries around the world. […]
So why is Temu so cheap? And how can it afford to spend hundreds of millions of dollars on advertising to take on its rivals?”
https://www.bbc.co.uk/programmes/w3ct4n52
As always a collection of useful phrases: Bizdaily 19 March 2024 TEMU