“The social media #softgirl trend is a small but growing minority, who say they do not want the stress of juggling family and work. They want a ‘softer’ life – with more balance and not having to focus on a career. It has triggered cultural and political debates across Sweden where feminism has been a part of mainstream politics since the 1950s.”
https://www.bbc.co.uk/programmes/w3ct5znz
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