“From filming ‘day-in-the-life’ videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They’re stepping into the spotlight as the creative forces behind their company’s social media content”
https://www.bbc.co.uk/programmes/w3ct6rrx
For future reference check out these collocations: Bizdaily 25 April 2025 workfluencers
